Visual Rhetoric

Een interessante vraag over de relatie tussen retoriek en visuele geletterdheid:

Reading Response « Rhetoric and Technology - ENC 6421

Prompt 2: Drawing on at least two of the readings, explain what is rhetorical about the visual turn.

In the introductory chapter of The Art of Rhetoric, Aristotle defines rhetoric as “the technique of discovering the persuasive aspects of any given subject-matter.” Rhetoric, as Aristotle defines it, could be applied to nearly any medium, any object, anything that communicates a meaning or attempts to persuade a viewer, reader, hearer, or observer. So what is.

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The visual turn is rhetorical in its very nature – visual elements communicate and persuade, whether intentionally or not.