Rhetoric Obama

How to Inspire People Like Obama Does
by Carmine Gallo
BusinessWeek

Public speaking skills are critical to the success of every leader. Here are four techniques you can borrow from the Presidential candidate

Over the past several years, I have been interviewing, observing, and writing about business, academic, and political leaders who have the ability to influence their audience—leaders who fire up the rest of us. Senator Barack Obama (D-Ill.) is one of them. For a look at what makes Obama's public speaking skills so effective, I outline four techniques he's mastered and explain ways to use them in your own repertoire.

1. Parallel structure We can thank the ancient Greeks for this rhetorical tool—they called it "anaphora." It simply means repeating the same word or expression at the beginning of successive sentences or phrases (…)

2. Alliteration.

3. Rich Imagery Persuasive speakers have long understood the power of imagery to stir emotions—the creation of mental pictures through the words.

Exude Confident Body Language

Pay attention to what your body is saying (BusinessWeek.com, 4/30/07). Communicate confidence, competence, and control.

Use Dynamic Vocal Delivery

A monotonous speaking style lulls the listener to sleep, regardless of the power of the content. Obama knows how to enhance (BusinessWeek.com, 5/16/06) his delivery. Consider these three aspects of his delivery.

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